Behind the Scene - shooting the Ad Campaign of Tutto Sposi

TuttoSposi from Innocenti Films on Vimeo.

A look at what went into the making of Tutto Sposi Firenze Ad campaign last spring.
Innocenti Studio shot and art directed this important 20th anniversary campaign.

The brief was to feature the Florence cityscape in the background for the poster and billboard adverts, so we choose the iconic view as seen from Piazzale Michelangelo, but shooting from San Miniato,  managing to avoid the railings and catch a total open view of the model and the city.
For the close up shots that were needed for the tickets, websites and stationary we preferred a textured background: white and grey stone for the outsides shot and lace and tulle in the studio.